Franklin Report New York City
Franklin Report Report Card for Superior Design Associates, Inc. in New York City

Superior Design Associates, Inc.

321 South Riverside Avenue
Croton-On-Hudson, NY 10520
(800) 218-2603
www.superiordesignassociates.com
builder@superiordesignassociates.com
Main Contact: Stephen Goe
FR Rated

Categories
Contractors - General & Job
Millwork & Cabinetry
Owners' Representatives

FRANKLIN REPORT RATINGS
Recommendation:
 
4.5
Work Quality:
 
Cost Evaluation:
 
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Services & Specialties
Exclusive, custom millwork and full renovations

FR Review:
While some custom shops cap their finishes at lacquer, Superior Design Associates considers this a starting point, producing premium-quality millwork that’s both lustrous and durable. Using techniques like sprayed polyester and converted varnish, SDA hand crafts each piece specific for each project, never replicating or restoring. Every slab of exotic wood—whether in a single bookshelf installation or covering a 4,000-square-foot apartment—is cared for equally and built to last. Working with interior designers and architects, president Steve Goe takes on the role of GC, ensuring his crew swiftly and meticulously completes installations.

After finishing both a degree in physics and an apprenticeship with an Old- World craftsman, Goe chose millwork over academia. For him, building was second nature—he’d go to the bank and find himself distracted by the interior architecture, brainstorming how he could improve it. In 1992 Goe recruited a team who’d also been trained in classic techniques and began his company. He now permanently staffs seventeen, but subcontracts depending on the scope of the project. Gut renovations of renowned Manhattan residences, in top buildings the like River House and 740 Park Avenue, as well as churches and synagogues that require "ornate" woodwork, could call for a team of 80.

Clients get what they pay for with SDA—if they’re importing wood or Italian marble, there are no surprises when the final bill comes. Those looking for a single shelving unit may have to wait until the winter—Goe likes to use the busy summer building hours for big renovations and gives scheduling preference to these projects. Clients keep SDA on their shortlist, most giving the firm the first shot on bidding. All recommend the firm to friends, and SDA prides itself on being an exclusive, word-of-mouth company. Goe limits marketing and keeps an intentionally dated website, making SDA a lucky find for those in the know.

Representative Client Comments:
“Steve is an all-around expert... in field assessment, in materials, in problem solving, everything.” “As my wife explained what it was she wanted installed, Steve drew it exactly, right then and there. We knew he’d be the one to create our vision.” “It wasn’t cheap, but we knew that going into it.” “The crew comes in, does the job, and that’s it. Always on time, always willing to work extra. It was seamless.” “The pricing is fair considering the high quality work that is delivered.” “The project took a little longer than expected because Steve had bigger projects going on at the same time. But when it came to rescheduling he always let us do it. We were flexible and so was he.” “Steve has great design ideas. Between color matching, drawing... everything is to scale.” “The only drawback was with scheduling, they had other projects going on at the same time.” “Overall I am very satisfied with their good, quality, work. Steve is very honest and trustworthy.” “My experience was excellent. As a designer, you spend a lot of time with everyone on the project. Steve is always amicable and I truly enjoy working with him.” “Steve is patient and professional. He’ll listen to your requests and implement them cheerfully.”

 
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