Franklin Report Report Card for Zittles  in New York City
★ Franklin Report Card
Zittles
969 Madison Avenue, 3rd Floor
(between 75th & 76th)
New York, NY 10021
(212) 737-2040
www.zitomer.com
Categories
Toys & Games

Services & Specialties
Zitomer's third floor toy emporium

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FR Review:
Zittles is a kids' toy store geared toward parents. Conveniently located atop the Zitomer pharmacy empire, Zittles carries a sundry selection of popular and high end toys that's easy to maneuver. Classics like Playmobil and Etch a Sketch are mixed with educational dinosaur replicas from the Carnegie Collection and sleek Razor Pogo Sticks, along with a range of electronics aimed at the younger set. Its third floor location gives it a slightly "removed feeling" but contributes to the overall sense of order of the place--as far as toy stores go, Zittles is "well organized, nicely partitioned and properly staffed." Zittles has saved many a parent in last-minute birthday situations--the knowledgeable staff is ready with popular gift suggestions, will wrap your selection and even have it delivered. It's also recommended as "a good alternative to FAO" when time or patience is in short supply, as one can get in and out of Zittles rather quickly.

Representative Client Comments:
"I do a lot of toy shopping here--it's manageable." "Especially convenient if you have pharmacy shopping to take care of below." "It doesn't have the wow factor of FAO, but it's fun in its own right."

 
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