Franklin Report New York City
Franklin Report Report Card for Swank Productions in New York City
Swank Productions
231 West 29th Street
New York , NY 10001
(212) 643-3211
www.swankproductions.com
events@swankproductions.com
Main Contact: Maya Kalman
FR Rated
Categories
Event Planners

Services & Specialties
Creative, full-service event design and planning

FRANKLIN REPORT RATINGS
Recommendation:
 
4
Work Quality:
 
Cost Evaluation:
 
Value Analysis :
 
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FR Review:
Maya Kalman of Swank Productions is known for pushing the envelope, whether encouraging the bride to wear red or designing a Bat Mitzvah around Alice in Wonderland . The company roster includes impressively large events, like a 2,000-guest wedding in Morocco, but we hear that Kalman manages to maintain a "boutique feel" when it comes to communications with clients and "never doing the same thing twice." Overall, Swank is recommended as a good event planner for nonconformists and those seeking a firm they can "entrust every detail to."

It was Kalman's own wedding that launched her foray into event planning. She was working full-time in advertising and orchestrating plans for her 300-guest wedding, when HGTV asked her to appear in one of the first wedding reality shows, "Wedding Feasts." Viewers were blown away by Kalman's planning talents and requests for her skills started rolling in. By 2001, Kalman was focused on wedding planning full time, and Swank Productions was born. Though weddings remain Swank's bread and butter, the firm does a significant number of non-wedding events too, especially birthdays, corporate milestone celebrations and launches.

Kalman is supported by two full-time and several part-time staff, but every decision still "goes through her," and she encourages clients to "incorporate as much of themselves into the theme as possible." She and her 4,000 vendor Rolodex then turn the clients' dreams "into a reality," taking care of every detail up until the final hour. More than one client gushed at how all they had to do was "show up" on their big day and "have fun." For clients budgeting in a minimum fee of $10,000 for parties and $15,000 for weddings, Swank is said to be "worth every penny."

Representative Client Comments:
"Maya and her team are total pros." "We had the sense that they had seen it all--they knew how to handle every challenge we threw at them." "They know everyone and have the best resources." "They kept us on schedule and on budget." "Swank has planned several corporate functions for us and they always manage to be creative without being too crazy for our audience." "They managed everything--the venue, the DJ, our families, transportation, food, photos--everything." "They had gotten to know us so well that they knew exactly what to do, and with whom, on the big day, and that was worth every penny." "An especially good value when considering that they are full-service, and will be there the day of."

 
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