Franklin Report New York City
Franklin Report Report Card for Doreen Interiors Ltd. in New York City
Doreen Interiors Ltd.
221 West 17th Street, Suite 1
New York, NY 10011
(212) 255-9008
Main Contact: Boaz Sharoni
FR Rated
Upholstery & Window Treatments

Services & Specialties
Trade only--Custom upholstery and window treatments

Work Quality:
Cost Evaluation:
Value Analysis :
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FR Review:
With a decorator's eye and an engineer's precision, principal Boaz Sharoni takes his time to create excellently priced masterpieces. The ethos of this small, respected firm is to listen carefully and get it right. Hand-holding is big here; Doreen Interiors is lauded as one of the few firms that is willing to be creative and accommodating "no matter how wild and impossible" the client's request may be. And Boaz has been known to drop everything to get to a job site before a client takes off for a long overseas trip, or jump on an airplane to a client's residence to solve a problem or make repairs.

Doreen has a variety of pieces on display, and likes to start with pictures and sketches to better define ideas for custom work, which usually takes about twelve weeks. Excellent patterns are made for both the curtains and the upholstery, so there are few surprises in the finished product. Serving up exquisite quality at high but not over-the-top prices, Doreen is used by many a top tier decorator for a wonderful alternative. This has caused some of the smaller designers to worry that the firm may become over-committed – though despite their concerns, they keep coming back for more.

Representative Client Comments:
"We have built a relationship over the years and now he speaks my language–couldn't be happier." "Even if we go to them with a crazy idea, they are pro-active to see if it works." "He asks all the right questions." "He is so attentive and will pick up the phone and call me to make sure nothing goes wrong." "All of my clients enjoy having them to the job site because they exude confidence in their work and people feel comfortable with them." "Minor things are resolved without issue. I have never been disappointed." "Timing can be an issue, but they are always friendly and helpful." "Very knowledgeable, and they are good about taking the customer's lead even when asked to go back to the proverbial drawing board several times." "Excellent in every regard, even their installation guy is a gem. He rebuilt the support mechanism on the convertible day bed that was not even part of the Doreen job, and at no cost." "Boaz is terrific about understanding the design the customer seeks, even if they cannot quite define it themselves."

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