Franklin Report Report Card for Prudence Designs in New York City
★ Franklin Report Card
Prudence Designs
228 West 18th Street
New York, NY 10011
(212) 691-1356
Main Contact: Grayson Handy

Services & Specialties
Creative event-focused floral arrangements

Work Quality
Cost Evaluation
Value Analysis
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FR Review:
The name "Prudence" is a bit misleading, as this Chelsea flower shop is anything but cautious or timid; their signature design is a bouquet of roses and rununculus in a Chinese takeout carton (yes, chopsticks are included). Founded by Arturo Quintero and Grayson Handy, both former retail designers, this is an event-centric florist ideal for those looking to break the mold for their next gathering. Prudence excels in taking a classic arrangement and tweaking it slightly, often by placing the flowers something other than a vase (aside from the aforementioned Chinese takeout carton, examples include an old wooden bucket and a Cafe Bustelo coffee tin). Flowers are usually chosen in accordance with the season, but favorites include orchids, roses, fiddlehead, and lilies. Though the shop is small, Prudence is a big business, catering to celebrity parties and high fashion events regularly. As such, prices are high, and the schedule is tight, so make sure to book in advance.

Representative Client Comments:
"Lovely designs, lovely people." "Not day-to-day flowers. These are for special occasions." "I know it seems like every florist is creative, but Prudence is REALLY creative...they have ideas no one else has."

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