Franklin Report Report Card for Chic Inspiration in New York City
★ Franklin Report Card
Chic Inspiration
133 West 72nd Street, Suite 403
New York, NY 10023
(347) 752-2507
Main Contact: Ella Goldin
Wardrobe Consultants

Services & Specialties
A sharp shopper for young professionals needing efficient wardrobe help

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FR Review:
Chic Inspiration owner Ella Goldin brings a sharp eye and enthusiastic energy to wardrobe consulting and personal shopping. Her services run the gamut from holiday gift hunting to complete wardrobe overhaul--comprehensive services always commencing with an individual style analysis. Goldin makes the makeover process easy by cherry-picking winning garments ahead of time, so that clients show up and begin trying on well-suited pieces immediately. Goldin's stomping ground consists primarily of higher-end department stores, where she knows the wares and has a rapport with the sales staff. Her clients are largely young professionals who "work a lot" and are "tired of making expensive wardrobe mistakes." Clients describe Goldin herself as "extremely efficient" and "remarkably friendly"--even whilst ridding their closets of past blunders.

Goldin's background is in business, but wardrobe styling was always her hobby. After enough friends and family asked for fashion help, she decided to turn it into something full-time, founding Chic Inspiration in 2002. All initial style analysis consultations are conducted by Goldin, but clients may be handed off to an assigned stylist thereafter. Goldin has a full-time staff of three and recently hired an in-house makeup artist. As follow-up, clients typically receive a call every few seasons to see if their needs or wardrobes have been amended.

Clients are primarily charged by the hour or package, not as a percentage of an overall clothing purchase (excluding gift shopping). Goldin's rates are high-end, but in line with other established wardrobe consultants. Accompanied shopping costs $175 per hour, while the company's most popular service--the "Day of Style"--is $949, and includes a complete wardrobe revitalization, followed by three hours of assisted shopping and lunch. Goldin is a good choice for both men and women in need of chic style guidance and shopping assistance, be it a one-time consultation or a longer-standing collaboration.

Representative Client Comments:
"I needed a complete updating of my wardrobe and the clothes Ella found me were such great, practical basics." "Ella is extremely efficient and really listens to what you want." "Ella gets me to try new things--things I never thought I'd like, but do." "Ella did a phenomenal job of helping me and my wife improve our wardrobes and overall look." "Great value for the money." "Ella is likable even while explaining to you just why your favorite flannel shirt doesn't fit with the look you're going for and has got to go."

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