Franklin Report Report Card for Roth Design Group in Los Angeles
★ Franklin Report Card
Roth Design Group
5966 San Vicente Boulevard
Suite 2
Los Angeles, CA 90019
(323) 686-2414
www.rothdesigngroupltd.com
info@rothdesigngroupltd.com
Main Contact: Ernie Roth
Categories
Interior Design

Services & Specialties
Thoughtful, meticulous interior design

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FR Review:
Drawing on his experience as a veteran production designer, Ernie Roth creates meticulous, thoughtful interiors that bristle with cinematic flair. A longtime California resident, Roth creates homes with clients that feel distinctly West Coast, but there's always an element or two that separates his rooms from the pack. Given his experience on countless sets for countless different films, shows, and commercials, it's no surprise that Roth's artistic palette is wider than most. His background also gives him a unique take on lighting and modeling—"I always have the camera's eye in mind," says Roth. Indeed, he will often create animated 3D computer models for clients, allowing them to truly envision the final project.

Roth's design experience goes back to school—he studied at CCA, earning a degree in interior architecture. Roth has been designing spaces since then, mixing his time between film sets and interiors. However, a particularly successful appearance on HGTV's "Designer's Challenge" drove an audience to his door, and since then he's been focusing mainly on interior design.

Roth works with an assistant but handles all details and decisions himself. He works on both commercial projects and residential, with an even split between the two. Roth will do both whole-home projects, or room-by-room, depending on the client's need. In all cases, he prefers to work on a fixed fee basis. Clients are often in the entertainment industry (no shock, given his background). They describe working with Roth as a "great pleasure," and praise him for "reading between the lines and understanding what I mean even if I can't explain it." One client related a story about how Roth learned her favorite color and used it to paint the inside of her bathroom drawers as a surprise. The gesture—thoughtful, sweet, artistic—defines the way Roth's clients see him.

Representative Client Comments:
"Ernie is very attentive. I felt he truly listened to me." "I have very eclectic taste in art, Ernie was able to work all of it into the design perfectly." "There's something about my home now, every time I have people over, when they walk in they immediately say it feels so distinctly 'me.'" "Ernie's 3D presentation made him stand out from the pack. It was so unique and different." "Ernie was able to get the project done exactly according to schedule." "I moved out of the place that Ernie worked on, and I miss it!"

 
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