Franklin Report Report Card for BESPOKE by Luigi Gentile  in New York City
★ Franklin Report Card
BESPOKE by Luigi Gentile
979 Third Ave
Suite 1205
New York, NY 10022
(212) 371-7107
Main Contact: Luigi Gentile
Upholstery & Window Treatments

Services & Specialties
Trade only -- extravagant custom-made upholstery & cabinetry

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FR Review:
The kind of business owner who “does the measurements himself,” Luigi Gentile is a rarity in the upholstery trade. His 2,500 square-foot BESPOKE showroom is a sea of plush muslin; blank canvases awaiting transformation as clients search for their muse. Gentile will then work with their sketches or start from scratch – on the spot – with his own original designs. His list of returning clients include renowned interior designers John Barman, Brett Beldock, and Scott Salvator, who all gush at his ability to cater to their signature styles. They consider Gentile a designer as well and rely on his innovative craftsmanship for challenges as big as 37-foot curtains. Gentile is the unanimous go-to guy when a project requires functionality with the look of opulence, some “Luigi flair” as they call it.

After serving as president of marketing and design at Avery Boardman for 25 years, Gentile opened his own firm in 2012 with a team of 20 employees. All of his pieces begin with a maple frame, are cushioned with a custom combination of down and feather hypoallergenic filling, and are supported by 8-way hand-tied springs using Italian twine and jute webbing. His pieces can take up to twelve weeks, but clients agree that Gentile is very upfront about timing and progress. He insists clients remain a part of the production and is very open to in-person check-ups by the designers or virtual updates for those unable to make it to the Clifton, NJ factory. While his services are at the pricier end of the industry, everyone confesses that, given his involvement and meticulousness, “you get more than what you pay for.” Though he sells to the trade only, in some circumstances designers say they’ll request he work one-on-one with their clients, claiming Gentile is the only one they permit this sort of relationship with. More than just a veteran upholsterer, Luigi Gentile redefines “custom-made” with his eye for luxury and a work ethic based around personal involvement.

Representative Client Comments:
“Completely accommodating, always available, supportive, and keeps his word.” “I love his showroom, it let’s you scratch and sniff and you aren’t required to bring your own drawings.” “He made me an ottoman in 1988 and is just revisiting it now, and only to reupholster it; it’s the kind of quality that will last 60 years.” “Luigi makes my job easier. He facilitates and makes things better.” “I couldn’t speak more highly of him. He just gets it.” “What makes him different is that he is an owner and a designer. He’s not just a salesperson on the floor. This means he has more knowledge but he knows he also has more at stake. Bottom line: everything is perfect.” “He’s rare because he has the marketing component and the educational background. He’s a designer; he doesn’t see trends, he makes trends. He’s technologically competent and beyond.” “I had him design custom floor cushions for a client who insisted on a certain size – even after Luigi advised them to go smaller. When the pieces were delivered and the client saw they were too big after all, Luigi redid them right away, free of charge.” “Other vendors make me go through customer service and reference numbers; I have to hire people just to deal with that. With Luigi its always personal – he calls me.”

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