Franklin Report Report Card for Ashley Darryl in New York City
★ Franklin Report Card
Ashley Darryl
By Appointment Only
New York, NY
(214) 232-1676
ashleydarryl.com/
ashley@ashleydarryl.com
Main Contact: Ashley Darryl
Categories
Interior Design
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FR Review:
Unafraid of mixing undeniable classics with eye-catching conversation pieces, Ashley Darryl weds traditional principles to the free-spirited eclecticism of the Instagram generation (as of press time, her account has 13,000 followers). Her work is fresh and happy, full of clever moments that charm her clients—a freestanding magnifying lens on a reclaimed wood table, a luxurious fur throw in a modern bedroom, vintage oilcans as objets de´coratifs, and more. Darryl is fond of white (as a background or as a theme color for accessories) but hers is not a minimalist’s portfolio–zips of color are employed for discernment. Overall, the developing look is smart, eclectic and upbeat.

After studying art history and studio art in her native Texas, Darryl came to New York for a year at the Sotheby’s institute. From there, she worked in Jeff Lincoln’s studio before stepping out on her own in 2012. Clients appreciate that they have direct access to Darryl, and say that she’s always available by text, email or phone. They cite her “sleeves-rolled up” spirit, her “outgoing Southern perspective” and her encouragement (“Ashley helped me make bolder choices”) as key points. Budget is also a compelling reason to hire Darryl—through a combination of 1stdibs, vintage sleuthing and wholesale vendor curating, she is dedicated to bringing projects in on target. And her rates–charged as a design fee and a lower markup on product–are quite affordable. With recent press accolades, Darryl’s star is on the rise, so those in search of a fresh look are advised to book her now rather than later.

Representative Client Comments:
“Fresh, fun ideas.” “Her accessorizing was so great, we found so many cool unexpected things. The finishing touches made all the difference.” “I follow her on Instagram and I love how she never reuses the same things twice.” “Young and energetic, really excited about trying new ideas.” “She surprised us with floral print curtains—I was worried it was too much, but her vision was perfect, they were used more for color than pattern and completely made the room.” “Working with her was a happy experience, and now my apartment feels very happy.”

 
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