Franklin Report Report Card for Dessins LLC/Penny Drue Baird in New York City
★ Franklin Report Card

Dessins LLC/Penny Drue Baird

787 Madison Avenue
Third Floor
New York, NY 10065
(212) 288-3600
www.dessinsllc.com
info@dessinsllc.com
Main Contact: Penny Drue Baird

Categories
Interior Design

FRANKLIN REPORT RATINGS
RECOMMENDATION
 
5
WORK QUALITY
 
COST EVALUTION
 
VALUE ANALYSIS
 
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Services & Specialties
Detailed, thoughtful, traditional and modern interior design

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FR Review:
Known for her traditional—yet extraordinary—European style, Penny Drue Baird has insight, taste and talents that garner raves from clients. Her attention to detail, unique perspective and exacting standards of quality also set her apart. Baird is said to take great pains to match the interiors to the architecture of the house and the personality of the client, attempting to “fulfill each client’s fantasy.” Baird has an outpost in France, and her work often includes pieces found at the French flea markets (reclaimed antique ceiling beams, a full-wall 19th-century walnut boiserie, antique carpet runners) and French-inspired craftsmanship (fabric-upholstered walls, unique lozenge-shaped door handles).

Baird has a doctorate in child psychology (and a degree in design). She adeptly used her psychological training to understand each client’s lifestyle and what works best over the long term. With her easy and gracious manner, Baird develops excellent relationships with her clients, who often become friends. Very much offering a boutique service, she is known to devote a large amount of personal attention to each project.

Multiple layers of intricacy play their roles, subtly adding to the effect and to the cost. Most everything is custom and top of the line (though Baird can mix it up for the sake of the budget). The firm charges a design fee (for a very complete package) and standard product markups. Those who can secure her services consider her worth every penny, often returning for later projects. AD 100 2004, 2007, 2010, 2012, 2014. KB 2000, 2005.

Representative Client Comments:

“I have worked with Penny on many different projects over the span of 25 years. I find she expresses her craft with a sort of high-end Parisian flair that is truly unique to her.” “Impeccable taste.” “Penny has unbelievable vision and creativity.” “Unending resources, efficiency, speed and imagination.” “She can handle both the design and the architectural side, which is so helpful. I only have to talk to one person.” “She came into my living room and did five things, transforming it from a frumpy, grandmotherly look to the hip and now. My friends and I were amazed.” “She is so busy. It would help if she hired a few more office people to leverage her time and answer the phone.” “Whenever there’s a problem, she gets us through it professionally and quickly.” “Penny and her staff make every project a pleasure.” “Penny is incredibly creative and has a great sense of proportion and color.” “Amazing work, but she needs space and scope —not a ‘one room’ decorator.” “My house is filled with beautiful objects from Paris and London.” “If I won the lottery, the first thing I would do is hire her again.” “Every time she shows me something new, my reaction is always ‘wowwww!’”

5 Stars
 
(6)
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INDUSTRY INSIDER (1 review )
Posted 4/28/2015
Reviewed By:
BespokeByLuigi
Luigi Gentile New York ,NY

Bottom Line:
An amazingly creative designer.
Comments:
I have worked with Penny in many different projects over the span of 25 years. I find Penny expresses her craft with a sort of high-end Parisian flair that is truly unique to her.
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REGISTERED (9 reviews)
Posted 10/11/2010
Reviewed By:
MF459 Verified Review
Michelle Friezo Philadelphia ,PA

Bottom Line:
Best of both worlds: a creative professional who is extremely creative and extremely professional.
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Project Description & Comments:
Before Penny, I had mostly used local decorators who were something of a letdown. I originally hired Penny based on a spread in AD, she was miles and miles better, had access to world class sources, and had a strong sense of where the project should go. We've learned so much from her. We've since hired her for two other projects, but the first project, done fifteen years ago at this point, still looks timeless and au courant.
       
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Posted 10/11/2010
Reviewed By:
Caroline Berley New York ,NY

Bottom Line:
Fantastic designer, great experience.
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Project Description & Comments:
The best part about working with Penny is that she can often take on the role of both an architect and an interior designer. She was always the smartest and most capable person on the job site, and she kept the ball rolling the whole time.
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Posted 10/11/2010
Reviewed By:
NancyL Verified Review
Nancy Lieberman New York ,NY

Bottom Line:
Beautiful designs and easy to work with.
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Project Description & Comments:
Penny is so easy to work with, she doesn't push on anything, simply presents you with great options and lets you pick. Our project was contemporary, not her normal style, but she did a better job with it than designers who specialize in that.
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Posted 10/11/2010
Reviewed By:
LB2320
Linda Berley Palm Beach ,FL

Bottom Line:
Trust her judgment completely. I have worked with Penny many times and can't imagine working with anyone else.
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Project Description & Comments:
I've worked with Penny on many projects, and have come to trust her judgment completely. Her taste is impeccable and she is so pleasant to work with.
       
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Posted 10/11/2010
Reviewed By:
MLT561 Verified Review
Marcie Lewitt New York ,NY

Bottom Line:
Highly recommend, Fabulous experience, fantastic result.
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Project Description & Comments:
Penny was a joy to work with. She helped us discover exactly what we wanted then made it a reality. I recommend her without reservations.
       
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Posted 3/23/2011
Reviewed By:
Alexander Gorlin New York ,NY

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Project Description & Comments:
Penny embodies the very highest level of design sensibilities: her spaces are intelligent, elegant and stylish. Additionally, Penny is an excellent and effective team player, facilitating dialogue between the client, the architect and the design group.
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Posted 3/30/2011
Reviewed By:
Mark Ferguson New York ,NY

Bottom Line:
The whole package
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Project Description & Comments:
Rare among designers, Penny draws her preliminary schemes in three dimensional sketches to explain her ideas for furniture, lighting and the architectural setting—a client sees the whole picture early in the process. She is confident in her recommendations and delivers her opinions succinctly and directly. Nevertheless, she is receptive to new information and is respectful of others and their suggestions-an essential skill for any designer.
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Posted 4/24/2012
Reviewed By:
Melanie Lichaa New York ,NY

Bottom Line:
Every room is flawless. She nailed it.
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Project Description & Comments:
I saw Penny in the AD 100 list and knew she would be a great fit. Her taste is amazing, the way she designs is so multidimensional. So many layers of designs and patterns, everything is so rich. Every time she shows me something new, my reaction is always "wowwww!" At the beginning of the process we went over a lot of samples and pictures together, but now I just trust her completely and give her carte blanche. She always chooses such unique things, and is a true professional.
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Posted 4/30/2012
Reviewed By:
Karen Bilzin New York ,NY

Bottom Line:
I couldn't be happier working with Penny.
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Project Description & Comments:
We're in the process of renovating an apartment on Park Avenue. I wanted to work with Penny because of her architectural background. She can handle both the design and the architectural side, which is so helpful, I only have to talk to one person. Whenever there's a problem, she gets us through it professionally and quickly. I love her taste too, she really figured out a way to make the traditional elements of the apartment blend with my modern taste.
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