Franklin Report Report Card for Renny & Reed in New York City
★ Franklin Report Card

Renny & Reed

505 Park Avenue
New York , NY 10022
(212) 288-7000
www.rennyandreed.com
info@rennyandreed.com
Main Contact: Reed McIlvaine
FR Rated

Categories
Florists

FRANKLIN REPORT RATINGS
Recommendation:
 
4.5]
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Services & Specialties
Strong roots in extraordinary events but also noticeably wonderful retail

FR Review:
Before there was "Renny & Reed," there was just "Renny." Renny Reynolds came to New York City in the 1970's after completing a degree in landscape architecture in the Midwest. His career was initially focused on designing Manhattan penthouse and terrace gardens, but soon blossomed into a full-fledged floral and event planning career, particularly after Yves St. Laurent and Studio 54 came knocking. In 2000, his nephew and business partner, Reed McIlvaine, came onboard.

Renny & Reed is consistently considered a "classically wonderful choice" for special events and dinner parties, one client calling them "arbiters of fabulousness." From Robert E. Lee's Stratford Hall homestead to the annual Greenwich Hospital Gala, R&R delivers. But Renny & Reed is also a retail shop at heart, with no job considered "too small." As florists, they always do appropriate with flair, with style and substance. References say Renny & Reed is on speed dial not only for event flowers, but also for notable "Thank You" or "Get Well" arrangements.

Renny & Reed's prices are at the high end for events, but they are known to be flexible when it comes to working on a budget. The minimum order is $85, a typical "Thank You" arrangement starts at $100 and large centerpieces start at $250.

Representative Client Comments:
"Amazingly friendly and helpful, given the big name." "They are a great resource for events." "They'll do a smashing job for dinner parties." "Full, lush arrangements without a lot of greens." "Their hallmark is knowing their customers." "Versatile but always in high taste--never garish." "Very accessible." "I always feel well taken care of and respected."

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VERIFIED (2 reviews)
Posted 10/12/2010
Reviewed By:
Verified Review
ParkAve New York, NY

Bottom Line:
You know it will get done perfectly
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Project Description & Comments:
For our daughter's debutante cotillion pre-party, Reed thoughtfully suggested a beautiful mix a classic whites with a touch of magnolia greens. So creative in the different sizes and shapes of the arrangements given the inherently simple hues. We were really impressed and highly appreciative.
        Cost of Project: $1,001 - 10,000
Was this review: Helpful (137)    Interesting (53)    Flag as inappropriate
Posted 10/20/2010
Reviewed By:
Verified Review
Essex New York, NY

Bottom Line:
A Trusted Source when you want to Look Your Best, and always!
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Project Description & Comments:
Dealing with Reed was such a pleasure after the event I just planned with him, that going forward, I plan to only use them. For both everyday arrangements and events. They just inherently get what you are going for and do it with such style and grace. In fact, I just learned that they do the Prince Grace Foundation dinner! No surprise.
Was this review: Helpful (68)    Interesting (166)    Flag as inappropriate
REGISTERED (1 review )
Posted 10/11/2010
Reviewed By:
Verified Review
countryroads New York, NY

Bottom Line:
I recommend them to friends looking for a high-end florist.
Recommendation:
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Project Description & Comments:
I order arrangements from Renny & Reed fairly regularly and have yet to be disappointed. Prices can run high, but this is Manhattan, after all. I'm a fan of their outfit in the St. Regis.
        Cost of Project: $0 - 300
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