Franklin Report Report Card for Amy Lau Design in New York City
★ Franklin Report Card
Amy Lau Design
601 West 26th Street
Suite M272
New York, NY 10001
(212) 645-6168
amylaudesign.com
info@amylaudesign.com
Main Contact: Amy Lau
Categories
Interior Design

Services & Specialties
Warm, modern interior design

FRANKLIN REPORT RATINGS
RECOMMENDATION
 
4.5
WORK QUALITY
 
COST EVALUATION
 
VALUE ANALYSIS
 
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FR Review:
With high spirits and an appreciation for both the future and history of interior design, Amy Lau works with, clients to create tasteful yet lively homes. Her work, often characterized by mid-century furniture and warm color palettes, can be loosely grouped under the banner of warm modernism. However, Lau’s playful use of materials, her love of vintage fabrics and her ability to “just have fun with a project” put her in a class all her own. She is noted by clients for working well with existing pieces, especially if she can put them to unexpected use. She is also noted for an ability to pair seemingly random pieces in a way that somehow makes complete sense, especially when it comes to fine art (a magpie collector herself, Lau will occasionally speak of “curating” a client’s home as opposed to decorating it).

Lau’s CV includes a degree from Sotheby’s Fine and Decorative Arts program, time spent working for Thomas O’Brien, and a productive stint at the Lin/Weinberg gallery. She formed this boutique company (originally called “Forms of Design”) in 2001. With a staff of seven full-time employees and a brood of interns, she oversees anywhere from four to eight projects at a time. References report that Lau immerses herself in her work, constantly turning over ideas in her head, on the clock or off. She is also noted as a tenacious project manager who holds vendors to their word; if that entails refusing to leave an upholsterer’s office until he delivers the promised goods, so be it.

Some clients are on their third or fourth project with Lau, but she actively takes on new work, generally with a budgets starting at $150,000 to $200,000. The firm charges a higher upfront planning fee and a lower markup on product, reflecting its principal’s emphasis on unique design, not excessive shopping. Overall, the price tag reflects the couture nature of the work: not a bargain, but commensurate with its singular quality. Lau does not have a “typical” client, but most share her enthusiasm for design as art. Indeed, those with a strong sense of personal aesthetic and a willingness to explore it often end up having the best experiences with the firm, not to mention the best results. Featured in "AD 100" three times since 2018.

Representative Client Comments:

“Coming in with her high heels, she is always glamorous and very self-confident. But she did not hesitate to take off those heels, put on a pair of socks and go up a ladder as plaster fell from the ceiling.” “Phone calls and emails are returned immediately. I appreciate that level of service.” “The word that comes to the top is ‘fun.’” As Amy found a beautiful pillow, a throw, or piece of art, you really felt she had an intimacy with the artist or artisans behind it.” “Her sense of color is a gift.” “The bathroom looks and feels lovely. The slabs are exceptionally beautiful and I particularly appreciate the thought partnership on that choice. It’s more than we’d wanted to spend, but one of those differences that really does make a statement.” “Amy obviously has an expertise in the mid-century period, but I believe our apartment is an eclectic combination of beautiful things that show nicely together.” “Amy works very well with creative people.” “I will admit that it was an expensive undertaking, but I wouldn’t have done it differently if I had another chance.” “She’s going to finish the job within your budget.” “Amy simply made our lives so much better. I can’t even imagine what it would have been like without her!”

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REGISTERED (4 reviews)
Posted 4/11/2013
Reviewed By:
Helen Portugal

Bottom Line:
All other clients should love her like I do.
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Project Description & Comments:
Working with Amy really taught me so much. After I asked her to look into the colors of Sonia Delaunay, Amy suggested we bring a pair of chests into our bedroom and lacquer them in blue. I said you're out of your mind, but it's actually fabulous when you walk into that bedroom. Her sense of color is a gift.

Now the whole is to die for. Each room is special, like nothing you have ever seen. She just made things sing, and there's no way I could have done it without her. She was a joy to work with. She's loving, supportive, and brilliantly talented. And no matter how busy she is, I never felt it. She has a way of making the client feel that they are the most important thing, that they're number one. There was never a moment of tension.
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Posted 4/11/2013
Reviewed By:
Eileen Aptman

Bottom Line:
I trust Amy and would never work with anyone else again.
Recommendation
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Project Description & Comments:
We did a house in the Hamptons with another designer, and we would never use that woman again. However, it was pretty clear from our first meeting with Amy that we were a perfect match. She’s such a pleasant person with a positive attitude, and you feel her warmth. Amy is an exceptional businessperson with a real personality and an incredible aesthetic.

When she designed our four-bedroom apartment on Central Park West, I really felt like she did it our way. We had short, efficient meetings, but I still felt like the project and each selection was very personal. As Amy found a beautiful pillow, a throw, or piece of art, you really felt she had an intimacy with the artist or artisans behind it.

She understands that the goal is to end up with a beautiful, livable home. Amy obviously has an expertise in the Mid-Century period, but I believe our apartment is an eclectic combination of beautiful things that show nicely together. Whenever people walk in, they always comment on how beautiful it is. The rug feels good, the chair is comfortable, the art works with the space. We feel like we are living in a museum, but it’s incredibly livable. For my next project, there’s no question who I would call.
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Posted 4/11/2013
Reviewed By:
Beth Whitman

Bottom Line:
Friendly, smart, competent and always helpful
Recommendation
Work Quality
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Project Description & Comments:
I’ve worked with Amy and watched her business grow over the years. We met around the time we were buying our first apartment. Then we became one of her first clients, before she even had an assistant.

Amy’s knowledge of sizing, and what will look good where, is always right-on. Coming in with her high-heels, she is always glamorous and very self-confident. But she did not hesitate to take off those heels, put on a pair of socks and go up a ladder as plaster fell from the ceiling. Some got on her sweater, but she didn’t care. She prides herself in doing heavy lifting and not being a prima donna.

She and her team are great. Phone calls and emails are returned immediately. I appreciate that level of service, and I appreciate the way she does business. Her integrity always comes before making a sale, and she’s always very transparent. She’s going to finish the job within your budget.
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Posted 11/13/2014
Reviewed By:
Eileen Fischer New York ,NY

Bottom Line:
A ray of sunshine
Recommendation
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Project Description & Comments:
A friendly presence in the industry - so much fun to work with. Cheery and full of bright, whimsical ideas for the right client.
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