Franklin Report Report Card for Branca Inc. in Chicago
★ Franklin Report Card
Branca Inc.
5 East Goethe Street
Chicago, IL 60610
(312) 787-6123
Main Contact: Alessandra Branca
FR Rated
Interior Designers & Decorators

Services & Specialties
Luxurious, stylistic, exuberant Continental interior design

Work Quality:
Cost Evaluation:
Value Analysis :
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FR Review:
Peers and clients roundly laud Alessandra Branca for her lavish Continental design style, intense creativity and stylistic flourish. She is on most everyone's top ten design list, and consistently responds with unique twists on historically based, yet updated traditional elegance. Credited with extraordinary flair, she tends to work best in the classical genre, updated with exhilarating color and a multitude of details. Upholstered walls, multiple patterns, rich glazes and exquisite millwork often factor into the design plans. Italian-born, fine arts-trained and a mother of three, Branca uses all skills and experiences to develop her characteristic design creations.

Branca begins with a physical inventory and plan, and much is retrofitted to the new composition. Clients range from the most established to the young, who may begin with just a few rooms, but usually have high-quality expectations, classical views and substantial budgets. Very often these clients continue to use Branca, expanding year-by-year to other rooms and, finally, to multiple locations and then the yacht. European shopping trips often factor into the picture.

Most of the products are custom, with many unusual European sources, creating a relatively expensive, but unique setting. There are eleven people at the firm, including three project directors. The firm's hourly rate ranges from low to high, depending on seniority, with a high markup on product (none on millwork). Typical living rooms are in the $25,000 to $125,000 range. The public may purchase selections of Branca's work, including tulipieres, porcelains and watercolors, at her new showroom, Atelier Branca, at the address above. Clients tend to be quite loyal, albeit exhausted, and clearly enthralled by the end result. HB Top Designers 2000, 2001, 2002, 2003, 2004. Elle Decor A-List, 2011.

Representative Client Comments:
"Alessandra has the temperament of an artist, and she produces design masterpieces." "I think that you are born with great style and Alessandra has more of it than anyone else in Chicago." "She gives new life and vibrancy to historical spaces, while retaining their original character." "While there were times when I wondered if we would ever make it to the end of the project, I would not consider using anyone else." "As an architect, I applaud her ability to add a multi-dimensional, detailed, layered warmth to the architectural renderings. While it is not always easy, her undeniable talent makes me want to do it again." "I have become a great friend of Alessandra's through this crazy, exciting and rewarding process.”

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