Franklin Report Report Card for Cal & Son  in Florida Southeast
★ Franklin Report Card
Cal & Son
4100 SW 71st Avenue
Miami, FL 33155
(305) 667-8006
Main Contact: Alex Calderon

Services & Specialties
Engineered hardwood floor installation, repair and retail; carpet and area rug sales and installation

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FR Review:
Running a flooring business is in Alex Calderon's blood. He started his training at ten years old, under the tutelage of his father, who established the business in 1974. Cal & Son installs, refinishes, stains and sells engineered hardwood floors (and wall-to-wall carpets and area rugs to boot). The firm specializes in engineered hardwood, which is thicker than regular wood and is fabricated over plywood -- an ideal innovation for Florida's humidity. Sources tell us that the "reliable" thirteen men on Calderon's team are also geniuses at borders, inlays and mixed media. We also hear that the firm is well-known for their installations on yachts.

Although the lion's share of the work is residential, Cal & Son has laid out floors for a handful of commercial clients like Bill Ussery Motors, Leon Medical Centers, Comcast Cable and The Archdiocese of Miami (for whom they installed a 10,000 square foot floor in one week!). Pricing is determined by the square foot based on the product, species and difficulty of the project. Average installations run from $8,000-$100,000. Refinishing starts at $3 per square foot with typical refinishing projects falling in the $3,000-$10,000 range. The firm will refinish floors they didn't install.

Cal & Son is a member of the National Wood Flooring Association, The Shaw Flooring Alliance and The Coral Gables Chamber of Commerce. Sources say the firm always keeps up to date on the newest techniques, with Calderon himself attending seminars in Canada and Tennessee. All employees have a minimum of fifteen years experience. All work is done in-house at the company's 3,500 square foot workshop, and the showroom is open to the public.

Representative Client Comments:
"Carries an extensive line for wood and carpets." "No fuss. Gets the work done." "Alex is always on top of everything. I can rely on him to produce solid results." "Good for mid-range projects." "Takes the time to educate his customers on the benefits of engineered wood."

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