Franklin Report Report Card for Brad Ford ID Inc. in New York City
★ Franklin Report Card
Brad Ford ID Inc.
200 Lexington Avenue
Suite 1601
New York, NY 10016
(212) 352-9616
www.bradfordid.com
brad_ford@theconsultancypr.com
Main Contact: Brad Ford
Categories
Interior Design

Services & Specialties
Intriguing, refined, delightful modern interior design

FRANKLIN REPORT RATINGS
RECOMMENDATION
 
4.5]
WORK QUALITY
 
COST EVALUATION
 
VALUE ANALYSIS
 
ADD YOUR REVIEW Key to Ratings
Linked-In E-mail Share on Twitter Share on Facebook E-mail
Linked-In
E-mail
Share on Twitter
Share on Facebook
E-mail
FR Review:
With a highly edited vision and a strong hand, Brad Ford has developed a spare, modern aesthetic with a warm soul. While the furnishings are few and far between, each is lovingly crafted and wrapped in the most endearing textures. Brushed caramel leather, earthy honed gray marble, vanilla linens, raw iron fixtures, mahogany velvet, and rough-hewn wood exposures charm the otherwise neutral palettes. This clean, fresh approach draws inspiration from the 20th-century masters--Jean-Michel Frank, Pierre Chareau, George Nakashima. Ford's desire to please his clients matches his careful and reassuring design sensibility.

Ford grew up in Arkansas, receiving a business and economics degree from Hendrix College. After working in computer programming for a few years, he found his calling in design. Moving to New York, Ford earned a degree in interior design from FIT, working with Jed Johnson for two years, Thad Hayes for three, and starting his own firm in 1998. With a small office and a committed desire to offer personalized attention, Ford takes on about four large and four smaller projects at a time.

Projects can be in the $100,000 range, with many recent clients being avid modern art collectors in the process of establishing a collection. The firm takes a standard design fee and a lower commission (across the board). Hourlies are charged for non-product time.

Representative Client Comments:
"Beauty and function come together in Brad's designs." "His keen predilection for clean lines and pure color have transformed our apartment." Brad is one of the few designers that really knows how to make modern livable and responsive." "He can get that mid-century look without looking old-fashioned or backwards." "Brad is a calm and reassuring presence throughout the process, with a terrific sense of humor that also makes it fun." "His knowledge of materials sets him apart from all the cookie cutter modernists." "Have recommended him to family and friends. Everyone was very pleased." "To know Brad Ford is to love him. He is the warmest, nicest person you could ever have the pleasure of working with."

 
I work for this company and want to respond
(Registration required)
 
Welcome !
Hello !
Now that you have access to the site again,why not post a review?