Franklin Report Report Card for The DOG Store in New York City
★ Franklin Report Card
The DOG Store
170 E 61st St
New York, NY 10065
(212) 317-5987
www.thedogstoreny.com
edwardalava@mac.com
Main Contact: Edward Alava
Categories
Pet Grooming

Services & Specialties
Dog grooming and specialty accessories

FRANKLIN REPORT RATINGS
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5]
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FR Review:
The DOG Store, despite its unassuming name, is a dog grooming business that caters largely to an “affluent and celebrity” crowd looking for high-end, personalized service. Owner Edward Alava “expects a certain level of excellence” in both his grooming services and his products. He aims to create a boutique experience at his cozy UES location by carrying unique items such as a collection of interesting dog figurines (finding the newest and rarest for the store's collection is a personal hobby of Alava's) beaded slip-on shoes for humans (featuring the endearing face of your favorite breed of course) and doggie carrying bags which he designs himself.

The grooming services – all of which are done in-store by two Mash Academy-trained groomers – comprises about three quarters of The DOG Store's day-to-day business, and covers everything “from a puppy wash to a show dog preparing for a photo shoot.” However, clients most often choose it for the sense of “elegance and luxury” and the feeling of “privacy and exclusivity” which it strives to provide for his customers. This commitment extends to the fact that Alava, who has been grooming in NYC for over a decade and has two Schnauzers in the show circuit, is always willing to use his contacts to connect customers with the breeder they are looking for. If you're on a budget, or don't know exactly what you want, this may not be the place for you. But if you're serious about your dog's styling and accessorizing – and are willing to pay a bit more to stand out from the crowd – then The DOG Store is definitely worth a look.

Representative Client Comments:
"Absolute perfection. There is no other choice in NYC." "The owner has years of experience in the grooming industry and great taste." "They stock some interesting and unusual items, but seem less reliable than they could be if you're not a regular."

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FR INDUSTRY COUNCIL (1 review)
Penny Drue Baird: Architectural Interiors , New York, NY
"It's hard to find honorable pet stores. The Dog Store is a rare breed."
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REGISTERED (1 review )
Posted 3/26/2015
Reviewed By:
Michaelaponte1956 ,

Bottom Line:
Lisa Gilford was a one of a kind class act, wish I could say the same, I just go from what I've been
Recommendation
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Project Description & Comments:
, met him though Ms Lisa Gilford, lovely lady
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